Marketing Mix : Evaluation Control

"The company first develops company wide strategic plans and then translates them into marketing and other plans for each division, product, and brand. Through implementation, the company turns the plans into actions."  (Ch. 13, P. 416.)

 Our name itself will brand us as a unique and attractive company.  Our online street team will help get our main "Tiki Taco Truck" twitter page & FaceBook fan page more followers & "Likes".  Like I said, like any realistic company, we don't expect to make a million dollars or retire from our service.  Our first and only priority is to create something new and share it with the world.