Consumer marketing has to do with the business itself forming a relationship with its customers. A company cannot sell a product to its maximum potential if it does not know what its primary customer or customers will be. Marketing is all about customer relations and building a product that is going to appeal to its main crowd. For example, Apple. Apple is an extremely successful company; not only because they have an amazing product, but because they not only sell that amazing product, but sell the experience behind it. When you visit an Apple store, you are ambushed by a sleek, clean, nicely organized store where wherever you turn, you are bombarded by amazing gadgets and knowledgeable employees. Every product that Apple sells, widely gains acceptance into the new “younger” generation. Why is this? Simple because of their marketing strategies. Apple sells not only their products, but also a look. Apple looks away from mainstream and is created for the sole innovator and unique independent thinker. Apple products in themselves sell a certain, “self-expression and lifestyle”, in the Apple buyers. “Apple puts top priority on understanding its customers and what makes them tick deep down. It knows that, to Apple buyers, a Mac computer or an iPhone is much more than just a piece of electronics equipment. It’s a part of buyers’ own self-expression and lifestyle—a part of what they are.” When compared aside to business marketing, Apple doesn’t really do it as much as any other company. For example, have you ever walked into a Wal-Mart, or RadioShack to buy an Apple product? I sure haven’t. This is mainly because Apple is very particular about who it does business with. Other than an Apple store, I’ve only been able to get Apple products from a Best Buy. You can’t walk into any old regular electronics store and get an Apple product. There is an entire “EXPERIENCE” to buying an Apple product that can’t be satisfied in just any regular old electronics shop.
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