Marketing Mix : Distribution

"Distribution channel decisions often involve long-term commitments to other firms. For example, companies such as Ford, HP, or McDonald’s can easily change their advertising, pricing, or promotion programs. They can scrap old products and introduce new ones as market tastes demand. But when they set up distribution channels through contracts with franchisees, independent dealers, or large retailers, they cannot readily replace these channels with company-owned stores or Web sites if conditions change. Therefore, management must design its channels carefully, with an eye on tomorrow’s likely selling environment as well as today’s." (Ch. 10, P. 5)
 Our food at Tiki Taco Truck will be accessible only through our food truck.  No one else will be able to sell it in their complex or under their name.  This is what will make our brand so valuable.  Something like the way Apple does their business.  How you can only get Apple products from CERTAIN locations, except our food will be available only through our Tiki Taco Truck mobile vendors.   This is what will make our food extremely authentic.