Marketing Mix : Promotion

"Sales promotions are usually used together with advertising, personal selling, direct marketing, or other promotion mix tools. Consumer promotions must usually be advertised and can add excitement and pulling power to ads. Trade and sales force promotions support the firm’s personal selling process."

Without promotion, our food truck is just another food truck.  With the help of the internet and social networking media's and websites we will achieve another platform in the mobile food trucking industry.  Of course, we will have gift cards as well as a part of our promotional strategy.  People will be able to buy $10-$50 gift cards from us either online, or personally at our food truck.  Also, every 100th customer of the day will receive either a free meal or a discount on any gift card.  Working together with local clothing brands, we will be able to fund events and promotions by collaborating together and promoting each others brands to each of our fan bases.

"Consumer promotions defined as, "Sales promotion tools used to boost short-term customer buying and involvement or to enhance long-term customer relationships." (Ch. 13, P. 39.)