"The set of all product lines and items that a particular seller offers for sale." (Ch. 7, P. 22)
All food sold by Tiki Taco Truck will be fresh from the second you buy em' to the second they come out the other end! We will be able to appeal to a lot of different ethnicities and even create new cravings by combining two completely different cultures and lifestyles into a one stop food truck. Not only serving regular taco's made from beef, lettuce, tomato and cheese w/ sour cream, we will be able to mix in Hawaiian ingredients into our tacos to create something new.
"These product mix dimensions provide the handles for defining the company’s product strategy. The company can increase its business in four ways. It can add new product lines, widening its product mix. In this way, its new lines build on the company’s reputation in its other lines. The company can lengthen its existing product lines to become a more full-line company. Or it can add more versions of each product and thus deepen its product mix. Finally, the company can pursue more product line consistency—or less—depending on whether it wants to have a strong reputation in a single field or in several fields." (Ch. 7, P. 23)
"These product mix dimensions provide the handles for defining the company’s product strategy. The company can increase its business in four ways. It can add new product lines, widening its product mix. In this way, its new lines build on the company’s reputation in its other lines. The company can lengthen its existing product lines to become a more full-line company. Or it can add more versions of each product and thus deepen its product mix. Finally, the company can pursue more product line consistency—or less—depending on whether it wants to have a strong reputation in a single field or in several fields." (Ch. 7, P. 23)
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