"The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)." (Ch. 2, Pg. 31)
Strengths being:
1. Mobile food service is prepared to relocate upon major weather disasters, (earthquakes, hurricanes, etc.)
2. Able to take requests as to where our food truck is most requested at via social networking websites.
3. Amazingly delicious foods that will make any mouth water.
Strengths defined as, "Internal capabilities that may help a company reach it's objectives." (Ch. 2, P. 31)
Weaknesses
1. We only serve Mexican and Hawaiian influenced foods.
2. At first, our company might struggle for a while seeing as how it's a tough business.
3. Some people may be allergic to certain mexican foods or spices.
Weaknesses defined as, "Internal limitations that may interfere with a company's ability to achieve its objectives." (Ch. 2, P. 31)
Opportunities
1. Las Vegas has a ton of Mexican and Hawaiian people that would love our mixed culture!
2. Create a culture out of our food truck services and expand the culture all over our city, bringing forth something completely original and new.
3. Learn from our customers first hand what they would like to see maybe added or taken away from our menu via a simple survey!
Opportunities defined as, "External factors that the company may be able to exploit to its advantage." (Ch. 2, P. 31)
Threats
1. Definitely tornadoes, those guys are quick to dodge.
2. Other food trucks won't be seen as a threat because we have no competition. Our food will be the best, greatest, and will be reputation-ed as the best to ever do it.
Threats defined as, "Current and emerging external factors that may challenge the company's performance." (Ch. 2, P. 31)
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