Objectives

At Tiki Taco Truck, our objectives are as follow

1. To provide a comfortable out-side gourmet experience.

2. To create a great experience for the paying customer.

3. To give back to the community through charitable events.

4. To insist our customers to spread the word about our company. 

" . . . the company’s objective is to build selective demand. For example, once DVD players became established, Sony began trying to persuade consumers that its brand offered the best quality for their money." (Chapter 12, P. 19)